Be part of an amazing story at Macy's, where you'll develop and execute a comprehensive marketing strategy to drive growth and profitability for private label brands.
Requirements
- Develop comprehensive brand strategies, including brand positioning, target audience definition, and value proposition.
- Lead the development of creative briefs for new brands and brand reinventions.
- Develop and maintain detailed brand style guides to ensure consistency across all b...
Requirements: 10+ years of experience in developing and executing marketing plans, with at least 5 years of experience in private label marketing. Bachelor's degree or equivalent work experience