Director, Brand Strategy & Activation

Mattel, Inc.
Any Location, CA
Category Marketing
Job Description
Mattel is seeking a Director, Brand Strategy & Activation to lead the development and execution of global brand strategies across the Games portfolio, including positioning, target audiences, and annual marketing plans. The role will drive integrated marketing campaigns across key touchpoints, including digital, social, retail, partnerships, and experiential activations.

Requirements

  • 8–12+ years of experience in brand marketing, product marketing, or related fields (games, entertainment, consumer products, or digital platforms preferred)
  • Proven success building and growing brands, ideally within games, toys, or interactive entertainment
  • Strong understanding of consumer behavior across casual, family, and social gaming audiences
  • Experience developing integrated marketing campaigns across physical and digital channels
  • Ability to work cross-functionally in a global, matrixed organization and influence without authority
  • Strong commercial acumen with experience managing budgets and driving ROI
  • Excellent storytelling, communication, and presentation skills
  • Passion for games, play, and creating engaging consumer experiences

Benefits

  • Competitive total pay programs
  • Comprehensive benefits
  • Resources to help empower a culture where every employee can reach their full potential
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