Director Campaign Development Chapter Lead

MSD
Any Location, PA
Job Description
Role Overview

The Director CDL Chapter Lead leads a Campaign Development Lead (CDL) chapter and serves as the dedicated people leader for the CDL team. The Director is accountable for standardizing campaign development ways of working, coaching and developing CDL talent, and managing the deployment of campaign development resources across the therapeutic area.

What You Will Do

Provide dedicated chapter leadership for CDL resources through coaching, development, performance management, and day-to-day people leadership. Drive standardization of campaign development ways of working and maintain consistency in scope, quality, and brand or therapeutic area focus across the chapter.

Why It Might Be a Fit

The Director builds CDL capability through training, development, consistent standards, and disciplined resource planning. Ensures CDLs deliver against core campaign development responsibilities, including campaign scenarios, individual channel and campaign strategy, content strategy and messaging, tagging and taxonomy, agency briefing, and dynamic content aligned to marketing and business needs.

Requirements

  • At least 8 years of experience in campaign development, brand marketing, marketing operations, or a related discipline, ideally within the pharmaceutical or healthcare industry.
  • Proven people leadership experience coaching, developing, and managing campaign development or marketing professionals.
  • Deep campaign development expertise across campaign scenarios, channel and campaign strategy, messaging, tagging and taxonomy, agency briefing, and modular content.
  • Demonstrated ability to standardize ways of working and maintain consistent standards across brands or teams.
  • Strong resource planning and forecasting capability, including allocation models and capacity-versus-demand management.
  • Effective stakeholder leadership across business unit engagement, strategy and planning, brand teams, agencies, and review or compliance partners.
  • Ability to manage campaign escalations, make sound tradeoffs, and maintain quality and consistency in a matrixed environment.
  • Strong communication, problem-solving, and organizational skills, with the ability to translate evolving marketing needs into clear standards and team priorities.

Benefits

  • Medical, dental, vision healthcare and other insurance benefits (for employee and family)
  • Retirement benefits, including 401(k)
  • Paid holidays, vacation, and compassionate and sick days
]]>