Role OverviewThe Director of Consumer Acquisition & Growth leads the overall demand generation and customer acquisition strategy across multiple direct-to-consumer brands. This role is responsible for driving scalable growth through paid media, performance marketing, customer acquisition, retention strategies, analytics, experimentation, and agency management.
What You Will Do
Develop and execute demand generation and customer acquisition strategies across multiple brands, lead paid media initiatives, and optimize marketing investments based on CAC, ROAS, LTV, and contribution margin.
Why It Might Be a Fit
The ideal candidate will have strong expertise in paid media strategy and digital marketing, experience managing marketing agencies and performance optimization, and leadership experience managing cross-functional marketing teams.
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 10+ years of experience in performance marketing, growth marketing, or demand generation
- Strong expertise in paid media strategy and digital marketing
- Experience managing marketing agencies and performance optimization
- Strong knowledge of attribution models, CAC, LTV, ROAS, and marketing analytics
- Leadership experience managing cross-functional marketing teams
- Experience using data analytics, dashboards, and AI tools for marketing optimization
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