Director, Content Strategy

The Director of Content Strategy is pivotal in advancing Texas A&M University’s mission through the implementation and regulation of an integrated content marketing approach that enhances brand visibility and impact. This position leads a team focused on storytelling and strategic marketing content that advances Texas A&M’s brand platform and is responsible for shaping and executing Texas A&M’s storytelling and content strategy across all distribution channels.

What You Will Do

Develop and execute a cohesive content strategy, lead the editorial calendar strategy, prioritize cornerstone content, and develop a distribution strategy for sharing content across multiple owned and paid platforms.

Why It Might Be a Fit

The ideal candidate will have expertise in content strategy and brand marketing, strong storytelling and communication skills, and the ability to align content initiatives with broader institutional goals and marketing strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism or related field or equivalent combination of education and experience
• Ten years’ experience in content strategy, marketing, or related fields, including at least three years in a supervisory role
• Strong leadership and team management skills, with a track record of building and mentoring high-performing teams
• Proven track record of developing and executing successful content strategies and marketing campaigns
• Strong understanding of digital marketing, social media, and content creation
• Proficiency in project management and content planning tools, such as Airtable and ClickUp

Benefits

• Medical, prescription drug, dental, vision, life and AD&D
• Flexible spending accounts
• Long-term disability insurance
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Health and Wellness: Free exercise programs and release time
• Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee
• Living Well, a program at Texas A&M that has been built by employees, for employees