Director, Creative Strategy

As Director, Creative Strategy, you'll lead a team of strategists driving strategic storytelling ideation and campaign development for BBC StoryWorks across the Americas. You'll focus on presales pitches reporting into the Executive Creative Director. That work will showcase branded content ideation, custom ad media development, as well as editorial IP sponsorship. You'll also drive content innovation by complimenting relevant BBC editorial IP, pushing the boundaries of how we use established formats, such as video, audio, articles, ad-funded programming (AFP), web experiences to craft distinctive, audience-led campaigns that deliver value for both our brand partners and BBC audiences.

What You Will Do

Your key responsibilities and impact will include leading a team of Creative Strategists who will deliver creative ideation for branded content programs that align with the BBC's editorial voice and meet advertiser objectives. You'll craft cohesive brand campaigns that offer custom creative ideas that support and position our editorial IP in the best light possible. You'll also collaborate closely with cross-functional teams to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.

Why It Might Be a Fit

Ideal candidates have people management experience, are fluent in platform-specific storytelling, and bring deep experience across sectors like Technology, Finance, Travel, Entertainment/Media, Health and Auto. You'll join a passionate team of storytellers, strategists, and producers driving the next chapter of BBC StoryWorks in the Americas, collaborating on globally impactful branded content for one of the world's most trusted media brands across both emerging and established formats.

Requirements

• 6 to 8 years of relevant managerial experience in branded content, social media content, content marketing, creative strategy, or related roles, ideally within a digital publisher, branded content studio, or agency
• Ability to lead a creative team of strategists to produce award-winning campaign ideas as well as increase campaign sell-through rates
• Comprehensive expertise in branded content across video, editorial, podcast, social, and experiential formats across verticals such as Technology, Finance, Travel and Health
• Branded content fluency with the digital media landscape, ad sales processes, and KPIs that matter to brands
• Experience working within or adjacent to a news media org, including navigating editorial compliance and collaborating with legal, compliance standards, and editorial teams to meet regulatory and brand standards
• Adept at leveraging insights, audience research, data analytics, and platform trends to inform and shape innovative content strategies
• Excellent storytelling, writing, and presentation skills with the ability to communicate clear and compelling creative visions
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment
• Collaborative mindset with experience working cross-functionally across sales, marketing, editorial, design, and production teams

Benefits

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement