Director, Demand Generation Marketing

This leader owns the full-funnel journey infrastructure at Zelis, architecting and operating marketing automation systems, audience data activation layer, and digital experience capabilities. They will transform disconnected campaigns into a unified, intelligent system that guides buyers from first awareness through consideration, evaluation, and expansion.

What You Will Do

Design and operationalize dynamic, multi-channel buyer journeys across the full demand funnel, implement 'next best action' logic, and integrate account-based marketing (ABM) as a targeted layer within the broader journey architecture.

Why It Might Be a Fit

The strongest candidates will combine technical depth with strategic vision and commercial fluency, treating AI as a catalyst, not a shortcut, and measuring success in pipeline and revenue terms.

Requirements

• 10-12 years of experience in B2B marketing, demand generation, or marketing operations
• At least 3 years in a senior leadership role with direct accountability for pipeline outcomes
• Deep hands-on proficiency with HubSpot as a marketing automation platform
• Experience with ABM platforms and the ability to integrate account-level intent and engagement signals into broader full-funnel journey programs
• Familiarity with Digital Experience Platforms (DXP) and the ability to connect web personalization, behavioral data, and content targeting to the broader journey and automation infrastructure
• Proven ability to implement 'next best action' logic and event-triggered automation that responds to buyer behavior across stages, channels, and personas
• Strong command of data strategy, including first-party data architecture, identity resolution, and integration of behavioral signals into journey systems
• Experience working with AI and machine learning tools applied to marketing—particularly for predictive lead scoring, personalization, and drop-off modeling
• Track record of building measurement frameworks that connect journey and demand gen activity to commercial outcomes

Benefits

• 401k plan with employer match
• Flexible paid time off
• Holidays
• Parental leaves
• Life and disability insurance
• Health benefits including medical, dental, vision, and prescription drug coverage