Director, Digital Marketing | Poppy & Peonies

Bloom
Any Location, KY
Category Retail
Remote
Job Description
Poppy & Peonies is seeking a Director of Digital Marketing to lead customer acquisition, paid media, and digital growth strategy across all channels. The ideal candidate will have experience leading digital marketing and customer acquisition within a direct-to-consumer, retail, fashion, or lifestyle brand.

Requirements

  • Proven experience leading digital marketing and customer acquisition within a direct-to-consumer, retail, fashion, or lifestyle brand
  • Deep expertise across paid social, paid search, media buying, and performance marketing strategy
  • Strong understanding of attribution, analytics, and customer acquisition metrics
  • Hands-on experience with advertising platforms, including Meta, Google, TikTok, Pinterest, and related tools
  • Track record of scaling revenue and customer growth through data-driven acquisition strategies
  • Experience managing agencies, freelancers, or external marketing partners
  • Strong analytical mindset with the ability to translate data into actionable business insights
  • Highly organized and comfortable balancing strategy with execution in a fast-moving environment
  • A builder mentality with excitement for ownership, experimentation, and scaling growth responsibly
  • Strong communication and collaboration skills across creative, ecommerce, and leadership teams
  • Genuine interest in fashion, lifestyle, and community-driven brands

Benefits

  • Annual Salary ranges from $150,000- $185,000
  • Performance bonus
  • 3 weeks of paid vacation per year
  • Health benefits coverage
  • $250 annual period & menstrual budget
  • $1,000 annual allowance towards Poppy & Peonies product
  • $400 home office setup allowance
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