Director, DTC Subscriber Growth

NBCUniversal
New York, NY
Category Data Analyst
Job Description
NBCUniversal is seeking an experienced Director of DTC Subscriber Growth to lead the development of MSNBC’s direct-to-consumer products. The role involves building and owning the full-funnel subscriber growth engine, from acquisition to retention, collaborating closely with the MSNBC and Versant marketing teams. The ideal candidate will be data-driven, customer-obsessed, and experienced in scaling subscription businesses.

Requirements

  • 6+ years experience in subscriber growth, lifecycle marketing, or audience development
  • 2+ years experience leading teams dedicated to subscriber growth
  • Deep understanding of marketing analytics, attribution, and A/B/ multivariate testing
  • Strong grasp of lifecycle marketing strategies and tools (e.g., Braze)
  • Analytical mindset with a bias for action and experimentation
  • Experience taking a direct-to-consumer subscription product from 0 to 1 is a plus
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