Role OverviewLead enterprise marketing strategy across Vizient Member Networks, thought leadership activation, and Vizient's education platform. Develop integrated marketing strategies that drive client engagement, advocacy, and retention while amplifying Vizient's thought leadership across owned channels.
What You Will Do
Develop positioning, messaging, and value proposition frameworks, define and execute multi-channel marketing strategies, integrate Member Networks and education platform messaging, and lead the marketing strategy for Vizient's education platform.
Why It Might Be a Fit
7 or more years of relevant experience required, healthcare experience is required, experience developing and executing enterprise marketing strategies, and strong knowledge of content marketing thought leadership activation, digital marketing, and audience engagement strategies.
Requirements
- Relevant degree preferred
- 7 or more years of relevant experience
- Healthcare experience
- Experience developing and executing enterprise marketing strategies
- Experience leading positioning, messaging, and go-to-market initiatives
- Strong knowledge of content marketing thought leadership activation, digital marketing, and audience engagement strategies
- Demonstrated ability to influence and collaborate with senior leaders, cross-functional teams, and executive stakeholders
- Strong analytical, strategic planning, and performance measurement skills
- Excellent written, verbal, and presentation communication abilities
- Experience leading and developing high-performing marketing professionals
- Willingness to travel
Benefits
- Comprehensive benefits plan
- Incentive eligible
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