Director, Global Fan Engagement Marketing

The National Football League
New York, NY
Job Description
The National Football League is seeking a strategic, data-driven marketing leader to advance their 1:1 fan engagement strategy. This high-impact role requires a deep understanding of audience strategy, MarTech innovation, and performance-oriented engagement to personalize the fan experience and drive growth. The team operates as a Global Center of Excellence and integrates technology, data, and creativity to unlock personalized growth across all fan segments.

Requirements

  • 10+ years leading 1:1 engagement, outbound channel marketing, journey orchestration, or personalized marketing
  • Proven ownership of LTV, lead generation, and revenue-driving programs through strategies that reduce churn
  • Deep expertise in MarTech architecture, including CDPs, orchestration tools, and marketing automation platforms
  • Demonstrated experience designing data-driven journeys and activating them across multichannel campaigns
  • Fluent in segmentation, behavioral modeling, and working with analytics teams
  • 5+ years of experience leading high-performing teams and managing external partners or agencies

Benefits

  • Competitive salary
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