Role OverviewThe Director, Global Marketing leads the capabilities that power customer engagement, marketing performance, operational excellence, and future growth opportunities across American Airlines. This leader is responsible for marketing governance, customer engagement marketing platforms, and email marketing, marketing operations, budget oversight, performance measurement, and strategic growth initiatives.
What You Will Do
The ideal candidate combines strategic thinking, operational excellence, customer focus, and business acumen to drive marketing effectiveness, unlock new growth opportunities, and continuously evolve the organization's capabilities.
Why It Might Be a Fit
The ideal candidate will lead customer engagement and marketing activation capabilities across owned and paid channels, drive strategy, execution, optimization, and performance measurement, and advance capabilities that enable more relevant, timely, and personalized customer communications.
Requirements
- Bachelor's degree in Marketing, Business, Economics, Finance, Communications, Analytics, or related field, or equivalent experience
- 8 years of experience in marketing, customer engagement, CRM, loyalty, customer growth, marketing operations, business strategy, or related disciplines
- 10 years of progressive leadership experience with a demonstrated track record of driving business results and organizational change
Benefits
- Travel Perks
- Health Benefits
- Wellness Programs
- 401(k) Program
- Additional Benefits
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