Role OverviewThe Director of Influencer Marketing drives the brand's total creator ecosystem, including paid, earned, and VIP initiatives, to drive brand awareness, cultural relevance, community growth, and business impact. The role requires a relationship-first approach, a proven track record of cultivating creator ecosystems, and a strong understanding of influencer marketing strategies. Success will be defined by driving industry-leading VIT, EMV, and share of social voice, consistently outperforming key competitors.
What You Will Do
The Director will own the vision, strategy, and execution of the brand's end-to-end influencer marketing program, developing integrated influencer strategies, establishing annual goals, budgets, KPIs, and a long-term roadmap for the influencer channel. They will lead the strategy and oversight of all paid creator partnerships, including VIP talent when appropriate, and build meaningful relationships with creators, artists, and tastemakers.
Why It Might Be a Fit
The ideal candidate will have 10+ years of experience in influencer marketing, a demonstrated ability to scale communities, and strong communication, conceptual thinking, and management skills. They will be passionate about pop culture and digital communities, a strong multi-tasker, and able to handle high-volume work under tight deadlines.
Requirements
- 10+ years of experience in influencer marketing
- Strong VIP relationships
- 6+ years of team management
- 6+ years of beauty experience
- Strong communication, conceptual thinking, and management skills
- Passionate about pop culture and digital communities
- Strong multi-tasker and ability to handle high-volume of work under tight deadlines
- Organized with exceptional time-management skills
Benefits
- Bonus Opportunity
- Health Benefits
- 401(k) With a Company Match
- Product Discount Program
- Flexibility & Wellness Stipend
- Paid Leave Programs
- Paid Holidays & Summer Fridays
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