Director, Insights & Intelligence

Burson Creative
Washington, DC
Category Operations
Job Description
Role Overview

Burson's Insights & Intelligence team sits at the heart of this work, turning data into strategic insights that drive storytelling, campaign performance, and business outcomes. The ideal candidate will be client-facing and possess a strong understanding of social media listening, cultural and competitor trends, analytics reporting, and research methodologies, alongside exceptional writing and presentation skills.

What You Will Do

Develop strategic insights that inform communications, marketing, and reputation-driven campaigns. Translate data into clear narratives and recommendations for senior client stakeholders.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of social media listening, cultural and competitor trends, analytics reporting, and research methodologies, alongside exceptional writing and presentation skills.

Requirements

  • 6-7+ years of experience in analytics, insights, or intelligence roles working within or for the PR, Communications, or Advertising industry
  • Strong background in social media analytics and social listening
  • Exceptional understanding of social listening, particularly with experience using Sprinklr for analytics, in addition to other Boolean Language and platforms
  • Proven ability to translate data into strategic insights
  • Experience with generative AI models and integrating AI into operational workflows
  • Client-facing communication skills, with a track record of translating complex technical concepts into clear, concise, and impactful business recommendations for senior stakeholders

Benefits

  • Competitive benefits package
  • Dental insurance
  • Vision insurance
  • 401(k) or pension plan
  • Paid holidays
  • Flexible work arrangements
  • Professional development opportunities
  • Mentorship programs with industry leaders
  • Vibrant and inclusive company culture
  • Packages designed to reward and retain top talent
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