Role OverviewThe Director, Marketing Strategy will lead the development and execution of the marketing strategy for a key ASCVD brand, reporting to the Executive Director, US Marketing Strategy within the Cardiovascular therapeutic area. This role will partner closely with Insights & Decision Sciences, HCP Marketing Strategy, and the Media Center of Excellence to translate customer insights into impactful, data-driven campaigns that drive business growth and customer engagement.
What You Will Do
Key responsibilities include developing a cohesive and integrated brand marketing strategy and campaign grounded in customer insights, establishing brand-specific expertise, and implementing best-in-class digital marketing strategies that align to brand goals and maximize business results.
Why It Might Be a Fit
The ideal candidate will be a transformational leader with strategic experiences to transform the business into next-generation engagement, have strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams, and possess excellent written and oral communication skills.
Requirements
- Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
- At least 8 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred
- Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
- Transformational leader with strategic experiences to transform the business into next generation engagement
- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
- Detail-oriented with the ability to manage multiple tasks, priorities and deadlines
Benefits
- Comprehensive benefits package that includes health, life and disability benefits
- 401(k) with company contribution and match
- Generous time off package including vacation, personal days, holidays and other leaves
- Performance-based cash incentive
- Eligibility to be considered for annual equity awards
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