Director, Marketing Strategy - Cardiovascular (ASCVD)

Lifelancer
Any Location, NJ
Category Marketing
Job Description
Role Overview

The Director, Marketing Strategy will lead the development and execution of the marketing strategy for a key ASCVD brand, reporting to the Executive Director, US Marketing Strategy within the Cardiovascular therapeutic area. This role will partner closely with Insights & Decision Sciences, HCP Marketing Strategy, and the Media Center of Excellence to translate customer insights into impactful, data-driven campaigns that drive business growth and customer engagement.

What You Will Do

Key responsibilities include developing a cohesive and integrated brand marketing strategy and campaign grounded in customer insights, establishing brand-specific expertise, and implementing best-in-class digital marketing strategies that align to brand goals and maximize business results.

Why It Might Be a Fit

The ideal candidate will be a transformational leader with strategic experiences to transform the business into next-generation engagement, have strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams, and possess excellent written and oral communication skills.

Requirements

  • Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
  • At least 8 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred
  • Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
  • Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
  • Transformational leader with strategic experiences to transform the business into next generation engagement
  • Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
  • Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
  • Detail-oriented with the ability to manage multiple tasks, priorities and deadlines

Benefits

  • Comprehensive benefits package that includes health, life and disability benefits
  • 401(k) with company contribution and match
  • Generous time off package including vacation, personal days, holidays and other leaves
  • Performance-based cash incentive
  • Eligibility to be considered for annual equity awards
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