Role OverviewThe Director of Audience Engagement is a strategic leader responsible for content strategy, editorial planning, and audience growth across StyleBlueprint's main verticals. This role leads StyleBlueprint HQ's editorial team and requires strong editorial judgment to shape story framing, headlines, and content positioning to maximize engagement, reach, and overall performance.
What You Will Do
Lead content strategy and editorial planning, manage a team of content creators and copyeditors, lead audience growth strategy, analyze content performance metrics, and provide guidance on story framing and positioning.
Why It Might Be a Fit
This role is best suited for someone who can balance editorial intuition with analytical, data-driven decision making, and has a proven success growing audiences across social media, email newsletters, and digital platforms.
Requirements
- Minimum of 7 years of experience in editorial leadership, content strategy, or audience development
- Strong analytical skills with the ability to translate performance data into actionable insights and strategy
- Proven success growing audiences across social media, email newsletters, and digital platforms
- Strong editorial judgment with the ability to evaluate story framing, headlines, and content structure to maximize audience engagement
- Exceptional attention to detail, organizational skills, and a systems-thinking mindset
- Proficiency with WordPress (or similar content management systems) and analytics tools (Google Analytics, Ahrefs, etc.)
Benefits
- Competitive base salary
- Bonus opportunities
- Monthly profit sharing
- 401(k) with company match
- 4 1⁄2-Day Work Week
- Virtual-First Environment
- Health & Wellness
- Flexible Paid Time Off
- Company Holidays
- Tech Benefits
- Quarterly Off-Sites
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