Director of Audience

The Director of Audience will lead the continued advancement of BLOX Audience+, a dynamic paywall and audience monetization solution. The ideal candidate combines a clear product vision with strong execution, commercial judgment, and the ability to align teams around improvements that drive lasting partner success.

What You Will Do

The Director of Audience will set the vision and roadmap for Audience+, identify opportunities to improve acquisition, engagement, retention, and audience monetization across the subscriber lifecycle, and prioritize initiatives using customer evidence, revenue potential, usability, technical dependencies, development effort, and long-term product value.

Why It Might Be a Fit

The successful candidate will be externally curious and alert to emerging business models and technologies, commercially creative while grounded in data and financial discipline, skilled at connecting customer needs with BLOX Digital's distinctive assets and capabilities, and collaborative, credible, and effective across organizational boundaries.

Requirements

• Bachelor’s degree in Marketing, Advertising, or an equivalent combination of education and work experience
• Significant experience in product management, digital product strategy, subscription growth, audience development, or a related commercial discipline
• Demonstrated success turning early-stage ideas into launched products, commercial offerings, partnerships, or revenue-producing programs
• Experience owning a product roadmap, prioritizing development, defining requirements, and working closely with engineering and design teams
• Strong commercial judgment, including experience assessing market demand, developing business cases, and evaluating financial potential
• Understanding of subscription economics and the relationship between acquisition, pricing, engagement, churn, and customer lifetime value
• Ability to interpret product and audience data, assess experiments, and translate findings into clear development priorities
• Experience negotiating partnerships and working with senior decision-makers inside and outside an organization
• Ability to lead complex, cross-functional initiatives, with strong communication, presentation, and relationship-management skills

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short and long-term disability insurance
• Company provided life insurance
• Supplemental life insurance
• 401K retirement plan with company match
• Paid time off
• Paid parental leave