Role OverviewWe're looking for a Director of B2B Marketing to help drive growth across Purchasing Power's employer and partner base. You'll work in close partnership with Sales, Sales Enablement, and Account Management to build practical, effective programs that drive new business and engage efforts with our existing clients and partners.
What You Will Do
You'll own the day-to-day integrated marketing efforts across demand generation, lead generation, digital campaigns, content, and all nurturing efforts, driving measurable pipeline growth and revenue impact.
Why It Might Be a Fit
You'll have real ownership and visibility, with the ability to shape how PPC shows up with employers and partners as we grow.
Requirements
- 8-10 + years of B2B/client marketing experience
- Proven experience leading demand generation and pipeline growth
- Strong understanding of integrated marketing strategy
- Data-driven mindset with strong analytical skills
- Proficient in Salesforce and Marketo
- Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging.
- Organized, detail‐oriented, and able to manage multiple workstreams at once.
- Bachelor’s degree in business or a closely related field, or equivalent relevant experience.
Benefits
- Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
- 401k Retirement Plan
- Paid Time Off
- Career Development
- Employee Purchase Program
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