Director of Content & Audience Marketing

As the Director of Content & Audience Marketing, you will be in a strategic leadership role focused on driving audience growth across the portfolio to support both commercial and attendee marketing journeys.

What You Will Do

You will be responsible for overseeing the development of strategic personas, understanding audience needs, and ensuring the brand identity and audience value proposition are consistently represented across all channels for events & media platforms within the portfolio.

Why It Might Be a Fit

This role requires proven experience in content and audience marketing in high-paced environments, strong ability to build cross-functional relationships, and data-driven mindset with a focus on delivering audience-centric solutions and measurable outcomes.

Requirements

• Proven experience in content and audience marketing in high-paced environment
• Proven experience in leading organic social and an understanding of applying best practices in B2B organic social across different audience types environments, with expertise in audience growth strategies, persona development, and brand management
• Strong ability to build cross-functional relationships, particularly with commercial, attendee marketing, and strategic insights teams, to align on shared goals
• Data-driven mindset with a focus on delivering audience-centric solutions and measurable outcomes
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels
• Expertise in content marketing, campaign execution, and audience engagement strategies, with a track record of delivering impactful results

Benefits

• Great community
• Broader impact
• Career opportunity
• Time out
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world