Director of Crazy Aaron's & Activities

The Director of Activities is a key role within the Global Brand Marketing organization, responsible for leading the strategy, positioning, line planning, and commercial success of Goliath's Activities portfolio, including Colorific and Crazy Aaron's. This position reports to Angela, Global VP of Brand Marketing, and will work cross-functionally with Product Development, Sales, Creative, Licensing, and regional marketing teams to ensure the Activities portfolio is clearly positioned, consumer-relevant, retailer-ready, and built for growth.

What You Will Do

The Director of Activities will help define the product and brand strategy for assigned categories, ensuring each item has a clear consumer hook, strong retail story, and a meaningful role within the broader portfolio. Key responsibilities include leading the overall strategy for the Activities portfolio, defining the role of each product within the portfolio, identifying opportunities to expand, refresh, rationalize, or reposition the Activities line, and ensuring the portfolio has the right balance of innovation, evergreen products, seasonal opportunities, and commercially proven items.

Why It Might Be a Fit

The ideal candidate is a hands-on brand marketing and category leader who understands how to build activity-based product lines that resonate with kids, parents, gift-givers, and retailers. They are creative, organized, commercially minded, and consumer-focused — able to turn compounds, crafts, creative play, and activity concepts into clear product stories, strong retail presentations, and successful launches.

Requirements

• 6+ years of experience in brand marketing, product marketing, category management, toys, activities, arts and crafts, compounds, consumer products, or related fields
• Experience working with physical consumer products, ideally within toys, activities, creative play, compounds, or family/kid-focused products
• Strong understanding of brand positioning, product storytelling, retail needs, and consumer appeal
• Ability to manage a portfolio, build line plans, and support commercial growth
• Strong presentation, communication, and cross-functional leadership skills
• Highly organized with the ability to manage multiple products, timelines, and priorities
• Ability to balance creative thinking with commercial execution and strong follow-through

Benefits

• 401(k) with company matching
• Health, dental, and vision insurance to keep you covered
• Life insurance
• Flexible spending and health savings accounts to manage your healthcare costs
• Paid time off to recharge when you need it