Director of Customer Marketing

The Director of Customer Marketing will lead programs that deepen customer relationships, strengthen executive engagement, grow customer advocacy, and improve the overall customer experience after the sale. This role will own the strategy and execution for customer advocacy, executive customer programs, customer communications, lifecycle engagement, reference development, and high-value customer events.

What You Will Do

Develop and lead the overall customer marketing strategy, build and manage a customer advocacy program, own the executive customer engagement strategy, design and manage the Executive Advisory Board program, lead the Executive Briefing Center program, and create high-impact executive events.

Why It Might Be a Fit

The successful candidate will understand how to build strong customer relationships after the sale and turn those relationships into long-term advocacy, loyalty, and executive engagement. They will be comfortable working with senior executives, strategic customers, Sales leaders, Customer Success teams, Product leaders, and Marketing stakeholders.

Requirements

• 10+ years of marketing experience
• 5+ years of experience in customer marketing, customer advocacy, executive programs, customer events, lifecycle marketing, product marketing, or customer communications
• 3+ years of people management experience
• Experience managing executive customer programs such as Executive Advisory Boards, executive forums, executive roundtables, or Executive Briefing Center programs
• Experience building customer advocacy programs, including customer references, case studies, testimonials, reviews, speaking opportunities, and customer stories
• Experience working in B2B SaaS, enterprise technology, or subscription-based businesses
• Experience partnering closely with Sales, Customer Success, Product Marketing, Product, Communications, Events, and Executive Leadership
• Experience using CRM, marketing automation, advocacy, customer success, event, and analytics platforms

Benefits

• Employee ownership
• Health insurance
• 401k with matching contributions
• Disability insurance
• Paid-time off
• Growth opportunities