Director of Demand Generation

commercetools
Boston, MA
Category Operations
Job Description
Role Overview

The Director of Demand Generation will support the Marketing team by owning the global strategy and execution for generating pipeline across target enterprise accounts. The role will lead a multi-disciplinary team and partner closely with Sales and Revenue Operations to turn demand into predictable revenue.

What You Will Do

The Director will design and execute an integrated, multi-channel global demand engine, architect targeted Account-Based Marketing strategies, establish a rigorous, data-driven approach to track end-to-end conversion rates, and manage the global demand gen budget.

Why It Might Be a Fit

The ideal candidate will have 10+ years of progressive demand generation leadership in enterprise B2B SaaS/software, experience leading and inspiring remote, cross-functional GTM teams, and mastery of modern enterprise GTM plays, multi-touch attribution, and data analytics.

Requirements

  • 10+ years of progressive demand generation leadership in enterprise B2B SaaS/software
  • Experience leading and inspiring remote, cross-functional GTM teams
  • Mastery of modern enterprise GTM plays, multi-touch attribution, and data analytics

Benefits

  • Comprehensive health benefits for you and your dependents
  • Learning and development opportunities
  • Family Leave Plus
  • Family Flex Program
  • Equity participation program
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