Role OverviewThe Director of Digital + New Media Communications will lead HPD's digital, creative content, and new media strategy, overseeing HPD's digital presence and developing new ways to reach New Yorkers. This role sits at the intersection of press, partnerships, creative strategy, and high-visibility public communications.
What You Will Do
Develop and lead HPD's digital and new media communications strategy across social media, digital campaigns, creator partnerships, and emerging platforms. Supervise the Digital + Creative Communications Coordinator and Digital Strategist, oversee HPD's social media calendar, and develop creative messaging and platform-specific content strategies.
Why It Might Be a Fit
The Director will help shape how HPD tells its story online, informs the public about the agency's work, and builds engagement around New York City's housing future. The ideal candidate will have 5+ years of experience in digital communications, social media, public affairs, marketing, or a related field, and excellent organizational and project management skills.
Requirements
- 5+ years of experience in digital communications, social media, public affairs, marketing, or a related field
- Excellent organizational and project management skills
- Excellent writing, editing, and storytelling skills
- Experience providing creative direction for social media channels, digital campaigns, content calendars, digital toolkits, and multimedia content
- Experience developing relationships in the creator, influencer, and new media space
- Experience using analytics to evaluate digital performance and improve reach, engagement, and impact
- Familiarity with New York City media, local government, or public-sector communications
- Ability to work outside business hours to support time-sensitive agency needs
- Demonstrated interest in city government or affordable housing
Benefits
- Paid time off
- Retirement plan
- Health insurance
- Paid holidays
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