Director of Enrollment Marketing/Digital Strategy

The Director of Enrollment Marketing and Digital Strategy leads integrated marketing strategies to support enrollment growth across undergraduate, graduate, online, and non-traditional programs. The director develops data-informed campaigns to strengthen awareness, generate prospective student engagement, and increase conversion throughout the enrollment funnel.

What You Will Do

The Director will lead campaign strategy, content planning, paid and organic digital marketing, search visibility, and performance analytics in alignment with institutional enrollment goals and the OBU brand. The director will also manage relationships with marketing agencies, media partners, and other external vendors.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of enrollment funnels, prospective student decision journeys, audience segmentation, and conversion strategy. They will be able to translate complex marketing and enrollment data into clear findings and actionable recommendations.

Requirements

• Ability to manage multiple priorities and deadlines in a collaborative, fast-paced environment
• Ability to lead complex, cross-functional initiatives and build productive relationships with leaders, campus partners, and external vendors
• Strong understanding of enrollment funnels, prospective student decision journeys, audience segmentation, and conversion strategy
• Ability to translate complex marketing and enrollment data into clear findings and actionable recommendations
• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5–7 years of progressively responsible experience in marketing and communications, preferably including higher education enrollment marketing

Benefits

• Premium contributions for nationwide family-friendly Health and Dental coverages
• Free life insurance that includes accidental death and dismemberment equal to an employee's base salary
• Optional employee-paid ancillary benefits like vision, hospitalization, critical illness, accident, and additional employee-paid family life insurance coverages
• Employer matching opportunity for retirement investments in a 403(b)(9) plan administered by Guide Stone
• FREE family membership to the OBU Recreation and Wellness Center or RAWC
• Global outreach university mission trips
• Cafeteria discounts
• Parking privileges