Role OverviewMaximize customer retention and lifetime value by owning the lifecycle strategy from acquisition to repeat purchase and long-term engagement. Work directly with the CEO and future CMO to shape acquisition offers, product bundles, subscription propositions, and website merchandising.
What You Will Do
Build the roadmap for increasing retention, repeat purchase, purchase frequency, and customer lifetime value. Partner with acquisition and marketing to shape introductory offers, entry products, and bundles. Lead the lifecycle strategy behind bundles, subscription options, cross-sells, and product recommendations.
Why It Might Be a Fit
The ability to translate cohort analysis and customer insights into clear priorities and effective programs. Strong commercial judgment around bundles, discounting, subscriptions, and profitable growth. Experience leading lifecycle and retention for a growing consumer or ecommerce brand.
Requirements
- Experience leading lifecycle and retention for a growing consumer or ecommerce brand
- A track record of improving repeat purchase, retention, and customer lifetime value
- Experience shaping acquisition offers and website merchandising
- Deep hands-on expertise in Klaviyo and an SMS platform
- Strong commercial judgment around bundles, discounting, subscriptions, and profitable growth
- The ability to translate cohort analysis and customer insights into clear priorities and effective programs
- Strong instincts for copy, creative, and customer experience
- Comfort moving between strategy and execution and working directly with senior leadership
- Experience in beauty, skincare, consumables, subscriptions, or a business combining durable products with recurring purchases
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