Role OverviewThe Director of Lifecycle Marketing - Sports will lead and own the lifecycle marketing campaign strategy and execution for Caesars Digital - Sportsbook. This role will lead and guide the lifecycles marketing team across each player's lifecycle for our online Sports business.
What You Will Do
Develop the end-to-end lifecycle marketing strategy, manage and mentor team members, monitor and oversee campaigns, advance digital marketing campaigns strategy, and originate and optimize a test and experimentation workflow.
Why It Might Be a Fit
This role requires a data-driven and results-oriented marketing expert with expertise in digital marketing channels, like Email, Push, SMS, and In-app. The ideal candidate will work closely with Marketing, Product, Data, and Brand to drive growth cross-functionally.
Requirements
- Bachelor's degree in Marketing or related field
- 5+ years of experience in Lifecycle Marketing or related field
- Proven track record of success in developing and executing lifecycle marketing campaigns
- Expertise in digital marketing channels, like Email, Push, SMS, and In-app
- Ability to lead and mentor a team
- Strong analytical and problem-solving skills
Benefits
- Competitive salary
- Equity in the company
- Health insurance
- Paid time off
- Retirement plan
- Learning budget
- Parental leave
- Wellness program
- Visa/relocation assistance
- Remote flexibility
- Bonus/commission
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