Director of Marketing - Paid Media, SEO, Creative & Guest Marketing

Local Vacation Rentals
Denver, CO
Category Marketing
Job Description
Role Overview

We're hiring a one-person marketing engine to drive direct bookings, own our paid and organic growth channels, produce the creative that powers them, and manage our presence across OTAs and local media. This role reports directly to our COO and will collaborate closely with our social marketer and product team.

What You Will Do

Drive direct booking conversion across the LocalVR brand and boutique hotel sub-brands, grow and manage SEO rankings for multiple direct domains and with third-party OTAs, make every advertising dollar accountable — tracked, attributed, and reported across every channel and market.

Why It Might Be a Fit

This role is a great fit for someone who wants ownership and autonomy, is comfortable managing multiple brands and markets at once, can design as well as analyze, and is genuinely excited about using AI tools to drive impact.

Requirements

  • Proven track record managing and optimizing Paid Ad (emphasis on Google) campaigns, ideally across multiple brands/properties
  • SEO experience, including technical and content-driven ranking improvement
  • Hands-on design capability — able to produce email graphics, ad creative, and print-ready assets yourself, whether through AI-assisted tools like Claude Design or traditional tools like Figma, Canva, or Adobe CC
  • Experience managing publisher, trade, or local media buys — and holding those partners accountable to measurable performance
  • Comfortable with email/SMS marketing platforms and OTA/channel management (Airbnb, VRBO, Google Hotels)
  • Experience running event-, promotion-, or contest-based campaigns is a plus
  • Fluent with AI tools (e.g., Claude, Gemini, ChatGPT) as part of daily workflow — able to move faster and cover more ground than a traditional single marketer. Bonus points for candidates who have used AI tools to build their own mini apps, dashboards, or automations

Benefits

  • Competitive salary
  • Equity
  • Health insurance
  • Paid time off
  • Retirement plan
  • Learning budget
  • Parental leave
  • Wellness programs
  • Visa/relocation assistance
  • Remote flexibility
  • Stipends
  • Bonus/commission
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