Director of Marketing and Communications

The Director of Marketing & Communications leads the development, implementation, and evaluation of marketing and communications initiatives for Hattiesburg Clinic. They manage Marketing & Communications staff and lead strategic marketing, branding, digital advertising, and communications efforts.

What You Will Do

Develop, implement, and evaluate marketing and communications initiatives. Manage Marketing & Communications staff and lead strategic marketing efforts.

Why It Might Be a Fit

This role requires strong discretion, excellent communication skills, and the ability to handle confidential information. The ideal candidate will have experience in healthcare marketing, project management, and team leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of five (5) years of healthcare marketing experience and managerial experience
• Strong understanding of SEO, local SEO, SEM, paid search, and digital advertising strategy
• Strong problem-solving, strategic development and organizational skills
• Experience interpreting marketing analytics and KPIs to guide strategic decisions
• Experience with project management platforms and workflow systems
• Experience managing multiple concurrent, high-priority projects with competing deadlines
• Experience leading multidisciplinary teams and managing shareholder relationships
• Strong discretion and ability to handle confidential information
• Excellent written, verbal, presentation and facilitation skills
• Must be self-directed
• Ability to provide constructive creative direction and feedback
• Ability to develop and monitor marketing performance dashboards and present executive-level reports
• Ability to evaluate creative work for effectiveness, consistency, and strategic alignment
• Strong knowledge of graphic design, photography, videography, web content, and social media best practices as a reviewer and strategist
• Understanding of health care marketing regulations and patient privacy considerations
• Familiarity with physician relations and provider recruitment marketing is preferred
• Knowledge of health care consumer behavior and service-line marketing

Benefits

• Monday - Friday, 8:00AM - 5:00PM work schedule