Director of Marketing Brand Strategy and Communications

Wawa, Inc.
Middletown Township, PA
Job Description
The Director of Brand Marketing Strategy and Communications is accountable for defining, activating, and continuously optimizing the company’s end-to-end brand strategy and brand communications. This role owns the vision, strategy, execution, and measurement of brand positioning, advertising, brand communications, and digital brand activation—including personalization, optimization, and loyalty/rewards marketing—across in-store, digital, mobile, and off-premise channels.

Requirements

  • 10–15+ years of progressive experience in brand marketing, customer experience, or digital strategy within retail, QSR, foodservice, or consumer-facing environments.
  • Experience or working knowledge of current web/native technologies and trends.
  • Strong experience driving channel growth and adoption.
  • Proven success leading brand and experience strategy in high-volume, high-frequency customer businesses.
  • Demonstrated ability to translate strategy into execution and measurable business results.

Benefits

  • Reasonable accommodation to complete an application upon request
  • Equal opportunity employer
  • No discrimination of any kind
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