Director Of Marketing

Authority
Atlanta, GA
Category Marketing
Job Description
Director of Marketing for Homewatch Caregivers to lead brand strategy, brand awareness, and customer acquisition for a large home care franchise system. Develops and executes multi-channel marketing programs to generate qualified leads, improve conversion, and support system-wide revenue growth.

Requirements

  • Own and evolve the Homewatch CareGivers marketing strategy
  • Develop and optimize multi-channel lead generation strategies
  • Translate brand values into tangible talking points
  • Partner closely with sales, operations, and cross-functional stakeholders
  • Build a dominant national reputation for expert care
  • Champion a consistent and resonant brand experience
  • Collaborate with franchise advisory councils, operations leaders, and field teams

Benefits

  • Competitive salary
  • Benefits package
  • Opportunities for professional development
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