Role OverviewThe Director of Marketing leads Solarity's marketing function with a primary focus on demand generation and pipeline growth. This role designs, implements, and measures Solarity's marketing plan, builds and runs the programs that generate and nurture pipeline in close partnership with sales, and shapes the brand and positioning that support the company's growth.
What You Will Do
Partner with sales and inside sales teams to align campaigns with target accounts, design and implement a demand generation strategy, build and execute multi-channel campaigns, and manage the organization's brand.
Why It Might Be a Fit
This role offers the opportunity to build and grow Solarity's marketing function and make a direct, visible impact on revenue. The ideal candidate will have 10+ years of progressive marketing experience, B2B marketing experience in healthcare technology or healthcare services, and experience marketing complex solutions through a consultative sales approach.
Requirements
- 10+ years of progressive marketing experience
- B2B marketing experience in healthcare technology or healthcare services
- Experience marketing complex solutions through a consultative sales approach
- Familiarity with provider workflows, EHR ecosystems, interoperability, or revenue cycle solutions
- Demonstrated experience building and running demand generation programs
- Strong leadership and collaboration skills
- Excellent content creation and written communication skills
- Excellent verbal communication skills
- Experience with marketing automation and CRM platforms
- Experience applying AI-enabled marketing tools
Benefits
- Equal employment opportunity
- Prohibition of discrimination
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