Director of Marketing

The Director of Marketing leads the strategic direction and execution of all marketing initiatives for Trefethen Family Vineyards, developing long-term brand strategy and overseeing integrated marketing efforts to drive awareness, engagement, and growth across various channels.

What You Will Do

The role combines strategic leadership, creative vision, analytical decision-making, and team development to elevate the brand and support business objectives, including leading brand strategy, developing marketing campaigns, and managing relationships with external agencies.

Why It Might Be a Fit

Ideal candidates will possess a strong understanding of consumer insights, market research, and data-driven marketing, with experience developing brand strategy and executing integrated marketing campaigns across digital, direct-to-consumer, and wholesale channels.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 8–10 years of progressive marketing leadership experience
• Minimum of three years of wine industry marketing experience
• Demonstrated experience developing brand strategy and executing integrated marketing campaigns
• Experience managing agencies, creative partners, budgets, and cross-functional teams
• Strong understanding of consumer insights, market research, and data-driven marketing
• Excellent written, verbal, presentation, and interpersonal communication skills
• Exceptional project management, organizational, and leadership abilities
• Strong financial acumen, including budget planning, forecasting, and reporting

Benefits

• Annual bonus eligibility
• Medical, dental, and vision insurance
• 401(k)
• Paid time off
• Company holidays