Role OverviewThe Director of Marketing will lead marketing efforts for BMW and Mercedes-Benz dealerships, overseeing CRM performance, marketing technology, customer data, email and direct-mail campaigns, digital marketing, website optimization, social media, SEO, creative development, and campaign analytics.
What You Will Do
Manage and optimize the group's CRM system, identify and implement AI tools, use customer data to develop targeted campaigns, create and manage email campaigns, plan and measure direct-mail and digital advertising campaigns, analyze campaign performance, and develop dashboards and reports.
Why It Might Be a Fit
The ideal candidate will combine marketing creativity with strong operational discipline and a commitment to measurable results, premium brand standards, and an exceptional customer experience.
Requirements
- Five or more years of marketing experience
- Automotive retail or luxury-brand experience preferred
- Experience with CRM platforms, Mailchimp, customer databases, digital advertising, SEO, social media, website management, and campaign analytics
- Familiarity with AI-enabled marketing tools and automation
- Experience managing vendors, budgets, campaigns, and creative professionals
- Strong analytical, communication, organizational, and leadership skills
Benefits
- Full-time position
- Competitive salary
- Opportunity to work with luxury brands
- Chance to develop and implement AI-enabled marketing tools
- Experience managing vendors and budgets
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