Director of Marketing

Lifelancer
New York, NY
Category Marketing
Job Description
Role Overview

The Director of Marketing will lead global marketing for Veeva Safety, developing the positioning, messaging, value propositions, and go-to-market strategy. The role requires a strategic product marketer who combines deep customer and market understanding with exceptional storytelling.

What You Will Do

The Director of Marketing will own the product marketing strategy for Veeva Safety, working across product, strategy, sales, and regional marketing teams to bring new capabilities and innovations to market through product launches, release marketing, sales enablement, customer advocacy, and thought leadership.

Why It Might Be a Fit

Success in this role requires a strategic product marketer who combines deep customer and market understanding with exceptional storytelling. The ideal candidate will thrive in a collaborative, fast-paced environment and be equally comfortable developing long-term strategy and driving execution.

Requirements

  • Progressive Experience: 10+ years of progressive experience leading marketing—including product marketing, go-to-market, integrated marketing, demand generation, field marketing—for complex B2B enterprise software or cloud solutions.
  • Marketing Leadership: Proven success developing global marketing strategies and executing integrated go-to-market plans that drive market awareness, customer acquisition, adoption, retention, and business growth.
  • Product & Go-to-Market Strategy: Experience developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products and successfully bring new innovations to market.
  • Integrated Marketing: Experience leading integrated marketing programs across product launches, demand generation, customer marketing, sales enablement, thought leadership, digital marketing, events, webinars, and customer advocacy.
  • Cross-functional Leadership: Proven ability to build trusted relationships and influence across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes.
  • Global Marketing Leadership: Experience leading global marketing initiatives in partnership with regional teams, balancing a consistent global strategy with regional execution to maximize business impact.
  • Customer & Market Focus: Strong understanding of customer needs, market dynamics, and competitive landscapes, with the ability to incorporate customer insights into marketing strategy, messaging, and go-to-market execution.
  • Analytical & Results-oriented: Experience defining success metrics, measuring marketing performance, evaluating business impact, and optimizing programs based on data and customer insights.
  • Communication & Executive Presence: Exceptional written, verbal, presentation, and storytelling skills, with the ability to communicate effectively with customers, executives, analysts, and internal stakeholders.

Benefits

  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program
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