Role OverviewThis position is responsible for execution and performance of the branded marketing programs, digital and social media presence, special events, entertainment, and Asian marketing initiatives resulting in Live! Casino & Hotel becoming the premier gaming destination in the mid-Atlantic region.
What You Will Do
Directs the efforts of the advertising agency to create and maintain brand standards and to develop creative campaigns to attract new business. Creates programs and campaigns to increase gaming revenue, and non-gaming revenue derived from the sales of the event center, entertainment and food and beverage products.
Why It Might Be a Fit
Leads the development and growth of the marketing department team members. Develops and manages the budget for advertising, social media, special events, entertainment and Asian marketing. Leads the Live! Casino & Hotel effort in establishing it as a community leader.
Requirements
- High degree of computer literacy with in-depth knowledge of PC and Mid-Range system applications.
- Outstanding communications and presentation skills.
- Seven (7) – ten (10) years’ experience in operating Consumer Marketing programs in a high-volume hospitality environment.
- Ability to quickly analyze problems and present solutions in a clear and concise manner.
- The ability to multi-task.
- Bachelor’s Degree from an Accredited Institution in a business-related field (i.e. Marketing, Finance, Business) or equivalent experience required.
- MBA is preferred.
- Must be able to obtain and maintain a gaming license as determined by the State Gaming Control Agency for the position.
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