Director of Marketing

The Director of Marketing will lead the marketing strategy and execution across e-commerce, retail, wholesale, and brand. The ideal candidate brings strong experience growing a consumer brand, understands how brand building and revenue generation work together, and is comfortable using data to make decisions, measure performance, and identify opportunities for growth.

What You Will Do

Develop and execute the annual marketing strategy, own the promotional calendar, campaign planning, brand positioning, voice, and visual consistency, establish and report on marketing KPIs, and drive online revenue by improving traffic, conversion, average order value, and repeat purchase rate.

Why It Might Be a Fit

This is an opportunity for an experienced marketing leader to have a direct impact across the entire customer journey—from digital acquisition and e-commerce to retail stores, loyalty, product launches, and brand growth. The ideal candidate will be a strategic thinker who also enjoys rolling up their sleeves and turning strategy into measurable results.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of progressive marketing experience with accountability for revenue
• Marketing leadership experience with consumer brands in the $10M–$100M revenue range
• CPG experience required
• Beauty, skincare, personal care, hair care, or wellness industry experience strongly preferred
• Demonstrated experience leading marketing across both e-commerce and physical retail
• Experience managing and developing internal teams and directing external agencies
• Hands-on familiarity with e-commerce, email/SMS, analytics, and paid media platforms
• Current, hands-on experience using AI tools in marketing is required
• Amazon marketplace experience is a plus
• Strong leadership, analytical, communication, and project management skills

Benefits

• Full-time, in-office position
• Travel to company locations as needed
• Opportunity for direct impact across the entire customer journey
• Chance to work with a consumer brand in the $10M–$100M revenue range