Role OverviewThe Director of Marketing will lead marketing, brand, digital, loyalty, and customer engagement for a multi-state fuels and convenience retail business. The role will set the marketing and digital agenda, translate business priorities into actionable plans, and ensure high-quality execution across the organization.
What You Will Do
Key responsibilities include developing the enterprise marketing and digital strategy, leading a team of 4-6 marketing and digital professionals, driving brand positioning, and overseeing enterprise campaigns and promotional planning.
Why It Might Be a Fit
The successful candidate will combine strategic leadership, commercial acumen, digital expertise, and strong people leadership with a relentless focus on measurable business outcomes.
Requirements
- Significant progressive leadership experience in marketing, digital, loyalty, CRM, or customer strategy
- Proven experience leading and developing teams, setting priorities, and creating accountability for execution and results
- Experience in convenience retail, fuels, grocery, QSR, hospitality, or other high-frequency retail environments
- Strong knowledge of digital marketing, loyalty, customer analytics, personalization, and marketing technology
- Experience working across company-operated and dealer/franchise business models
- Strong analytical, financial, and commercial orientation with an ability to connect marketing investments to customer and business outcomes
- Exceptional cross-functional leadership, stakeholder management, and executive communication skills
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