Role OverviewThe Director of Merchandising role exists to set and execute the multi-year merchandising strategy across all riding categories, driving revenue growth, margin expansion, and brand differentiation with riders.
What You Will Do
Develop and execute the multi-year merchandising strategy across all riding categories, balance core street and off-road performance with emerging categories, oversee line architecture, initial pricing strategy, and SKU optimization, lead the go-to-market product storytelling process, and partner with vendors on exclusive and co-branded product opportunities.
Why It Might Be a Fit
The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work. As Director of Merchandising, you will own a lot, move fast, and make decisions with full end-to-end responsibility.
Requirements
- 8+ years of merchandising experience within retail or e-commerce, with at least 3 years in a leadership role
- Deep expertise in powersports with a proven ability to scale business lines
- Strong analytical and strategic acumen — fluent in retail metrics, forecasting, and consumer insights
- Proven success leading and developing high-performing merchandising teams
- Experience navigating a digitally native retail environment
- Exceptional communication and negotiation skills with the ability to influence cross-functionally and externally
Benefits
- Paid time off policies
- 401(k) match
- Medical/dental/vision and a variety of supplemental policies
- Employee discounts across our portfolio of brands
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