Director of Paid Media

Avenue Z
Miami, FL
Category Marketing
Job Description
Role Overview

The Director of Paid Media will lead strategy and execution across core paid social and paid search channels, with particular strength in Meta and TikTok. The ideal candidate also has experience with TikTok Shop paid media and understands how campaign performance connects with products, creators, affiliates, offers, and shop operations.

What You Will Do

Own the day-to-day paid media strategy and performance for client accounts, develop channel strategies, translate client objectives into clear campaign plans, and oversee campaign execution.

Why It Might Be a Fit

The ideal candidate is a strategic, performance-minded marketer who can translate business goals into strong paid media plans, guide day-to-day execution, and help elevate the team’s operating standards.

Requirements

  • 4+ years of paid media experience
  • Agency experience is preferred
  • Demonstrated ownership of paid media accounts
  • Proven ability to train, build, and develop a high-performing team
  • Strong working knowledge of Meta and TikTok Ads Manager
  • Practical experience with TikTok Shop paid media
  • Understanding of ecommerce fundamentals
  • Strong analytical and problem-solving skills
  • Ability to manage competing priorities
  • Clear, confident communication skills

Benefits

  • Medical, Vision and Dental Plan
  • 401(k) Plan + 4% Employer Match
  • Unlimited PTO
  • Flexible Working Hours
  • Hybrid & Collaborative Environment
  • Company-Wide & Team Events
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