Role OverviewThe Director of Performance Creative is responsible for the strategic vision and implementation of execution processes of paid media creative, affiliate content, and ad campaign initiatives across a portfolio of client accounts.
What You Will Do
Define and own the agency's overarching performance creative strategy, build and maintain a forward-looking creative intelligence system, develop agency-wide creative testing frameworks and roadmaps, and serve as the ultimate creative authority and strategic resource for client escalations.
Why It Might Be a Fit
This role is built for a visionary leader who can architect the frameworks, systems, and standards that define how great creative performance gets built — and scaled — at Avenue Z.
Requirements
- 5+ years of relevant experience in creative strategy, performance marketing, or an agency environment
- At least 2 years of client-facing experience delivering on creative goals through the full ideation, production, and review process
- Proficient in analyzing paid media platform data and translating insights into actionable creative direction
- Experienced with affiliate and UGC campaign management, including creator briefing, negotiation, and performance feedback
- Comfortable using tools such as Meta Ads Manager and creative analysis tools like Motion, Asana, Slack, Claude, and AI creative tools
- Solid understanding of creative testing methodologies
- Familiar with creator briefing and content production
- Excellent written and verbal communication skills with a sharp eye for brand voice
- Strong client-facing presence — confident presenting work and creative rationale to both internal teams and clients
- Organized, proactive, and able to manage multiple creative workflows simultaneously
Benefits
- Medical, Vision and Dental Plan
- 401(k) Plan + 4% Employer Match
- Unlimited PTO
- Flexible Working Hours
- Hybrid role in our Miami office
- Company-Wide & Team Events
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