Director of Product- Media OS Activation, IQVIA Digital

The Director, Product – Media OS will inform the vision, strategy, roadmap, and market success of IQVIA Digital’s flagship healthcare marketing platform. This Activation POD leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem. The role is part of the Product team, which is responsible for defining and executing the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions.

What You Will Do

Lead a team overseeing the activation portion of the Media OS, including integrations with activation partners and ensuring consistent reporting. Own and execute the end-to-end product roadmap across audience development, segmentation, activation solutions, and AI-powered optimization. Drive innovation initiatives focused on AI-driven campaign optimization, closed-loop marketing, and real-time analytics. Partner with Sales, Marketing, and Client Success teams to develop platform-led growth initiatives and champion customer success.

Why It Might Be a Fit

This role requires deep expertise in adtech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams. Candidates should have 10+ years of product management and product leadership experience in AdTech, MarTech, digital platforms, or data-driven SaaS environments. The role offers the opportunity to lead a category-defining platform at the intersection of healthcare, data, identity, and advertising technology, with a potential base pay range of $121,400.00 - $338,400.00 annually.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field
• 10+ years of product management and product leadership experience in Advertising Technology (AdTech), Marketing Technology (MarTech), Digital Platforms, or Data-driven SaaS environments
• Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows
• Deep expertise in programmatic advertising ecosystems and DSPs, identity resolution and identity graph technologies, data platforms and audience modeling, and omnichannel marketing strategies
• Demonstrated ability to lead large-scale cross-functional organizations, translate strategic vision into measurable business outcomes, influence senior executives and key stakeholders, and operate effectively in complex, regulated industries

Benefits

• Incentive plans
• Bonuses
• Other forms of compensation
• Health and welfare benefits
• Other benefits