Director of Product- Media OS Activation, IQVIA Digital

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. The Product team defines and executes the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions. We are seeking a visionary and execution-oriented Director, Product – Media OS to lead the Activation POD of our flagship platform and drive innovation at the intersection of healthcare, data, and advertising technology.

What You Will Do

You will help establish Media OS as a market-leading operating system for healthcare marketing, delivering seamless orchestration across channels, partners, and activation platforms. You will lead a team overseeing the activation portion of Media OS, drive integrations with activation partners, and ensure consistent reporting. You will own and execute the end-to-end product roadmap across audience development, segmentation, activation solutions, and AI-powered optimization.

Why It Might Be a Fit

This role requires deep expertise in adtech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact. You will have the opportunity to help define the future of healthcare marketing and lead a category-defining platform at the intersection of healthcare, data, identity, and advertising technology. The potential base pay range for this role is $121,400.00 - $338,400.00 annually, with possible incentive plans, bonuses, and other compensation.

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field
• 10+ years of product management and product leadership experience in Advertising Technology (AdTech), Marketing Technology (MarTech), Digital Platforms, or Data-driven SaaS environments
• Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows
• Deep expertise in programmatic advertising ecosystems and DSPs, identity resolution and identity graph technologies, data platforms and audience modeling, and omnichannel marketing strategies
• Demonstrated ability to lead large-scale cross-functional organizations, translate strategic vision into measurable business outcomes, influence senior executives and key stakeholders, and operate effectively in complex, regulated industries

Benefits

• Incentive plans
• Bonuses
• Other forms of compensation
• Range of health and welfare benefits
• Other benefits