Role OverviewWe are looking for a Director of Revenue Marketing to own the strategy and execution of marketing programs that generate qualified pipeline for sales. This role sits at the center of revenue marketing and will lead integrated demand generation programs across target accounts, segments, channels, and buying stages.
What You Will Do
Own pipeline-generating marketing strategy, build and manage the quarterly and annual revenue marketing plan, develop segment-based and ICP-based campaign strategies, create and manage integrated campaigns, and lead account-based and sales-aligned marketing programs.
Why It Might Be a Fit
The right candidate is equal parts strategist and operator: strong in demand generation, ABM, campaign planning, sales alignment, and performance analysis. This person is fluent in applying AI tools to work smarter, move faster, and personalize at scale, and driven by a genuine curiosity to test new approaches and adopt emerging capabilities before they become standard practice.
Requirements
- 5-7+ years in B2B SaaS marketing, with strong experience in demand generation, revenue marketing, or growth marketing
- Proven track record of generating qualified pipeline in a competitive B2B environment
- Experience supporting sales teams with integrated campaigns and ABM programs
- Strong working knowledge of paid media, email marketing, webinars, landing page strategy, campaign planning, and funnel performance
- Experience partnering with sales leadership and SDR teams
- Strong analytical and decision-making skills with the ability to connect programs to pipeline and revenue outcomes
- Experience working with marketing automation and CRM platforms, in close partnership with marketing operations
- Demonstrated use of AI tools to improve marketing productivity, personalization, or performance analysis
Benefits
- Target salary range: $155,000 to $175,000 + variable (5%-10%)
- Full-time, Exempt position
- Reports to: Chief Marketing Officer
- Location: Washington, DC or East Coast preferred
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