Director of Social and Influencer

The Director of Social & Influencer is responsible for leading and evolving Indie Consulting’s Social & Influencer practice, shaping the vision, strategy, and growth of the department while ensuring exceptional client outcomes. This role oversees integrated social media, influencer marketing, creator partnerships, creator commerce, affiliate program management, and community-building initiatives across client engagements, helping brands build relevance, engagement, and business impact.

What You Will Do

Lead the development of social media, influencer marketing, and creator commerce strategies across multiple client accounts, ensuring alignment with brand and business objectives. Design and build Indie's creator commerce offering, including affiliate program architecture, TikTok expertise, ambassador and loyalty creator networks, and performance-based compensation models.

Why It Might Be a Fit

The ideal candidate combines deep expertise in social and influencer marketing with strong leadership, business acumen, and client partnership skills. They will lead and develop a high-performing team, influence senior stakeholders, and help shape the future of Indie’s social and influencer offerings through innovation, thought leadership, and operational excellence.

Requirements

• 10+ years of experience in social media, influencer marketing, digital marketing, or integrated communications, including 3+ years in a leadership role.
• Proven experience developing and leading social and influencer strategies for consumer brands.
• Experience managing and mentoring high-performing teams while fostering collaboration across cross-functional stakeholders.
• Deep understanding of social platforms, creator ecosystems, influencer marketing, community engagement, and emerging digital trends.
• Strong client leadership skills with experience presenting recommendations, influencing stakeholders, and building trusted partnerships.
• Ability to translate consumer insights, cultural trends, and performance data into actionable strategies that drive measurable business results.

Benefits

• Competitive salary
• Opportunities for growth and professional development
• Hybrid schedule of three in-office days (T-TH) and two remote days (M-F) each week