Role OverviewThe Director of Strategic Communications will oversee the overall communications activity, including tourism media relations, governance, and internal communications. The role involves directing the tourism-focused public relations efforts of Visit Galveston and the community and governmental affairs-focused public relations efforts of the Galveston Park Board of Trustees.
What You Will Do
Develop effective media pitches and editorial submissions, supply quotes and photos to journalists, and work with the marketing team to create collateral and advertising materials. Collaborate with external organizations to expand reach and perceptions of Galveston, and work with the digital marketing team to create b-roll footage and online content.
Why It Might Be a Fit
The ideal candidate will be a natural-born leader with strong verbal and written communication skills, and the ability to balance and prioritize multiple tasks. They will be passionate about motivating and educating their team, and will have a strong understanding of AI tools and their applications in content, communications, and research.
Requirements
- Four-year college degree in public relations, communications, journalism, or marketing-related field
- Seven or more years of public relations experience
- Demonstrated proficiency in developing and implementing successful strategic communications/PR plans
- Strong writing and editing skills
- Ability to pitch media daily
- Ability to collaborate with a small staff
- Prior management responsibilities for an organization's publicity program and staff
- Proven ability to act as a strategic advisor
- Knowledge of the local area, hospitality industry, media, and news-gathering processes
- Excellent computer skills
- Basic knowledge of HTML, Adobe Dreamweaver, and WordPress
- Established contacts with local and national press and media representatives
- Professional Certification or Affiliation within the Public Relations field
- Must hold a current and valid Class C Driver's License
- Certified Tourism Ambassador (CTA) certification or ability to become certified
Benefits
- Competitive salary
- Strong health, dental, and vision plans
- Hospitalization, STD, and LTD policies fully paid for by the employer
- 401(k) plan with a 5% employer match on a 3% employee contribution
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