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DIRECTOR OF YOUTUBE STRATEGY
Gray Local Media, Inc
Atlanta, GA
Category
Communications
Apply for Job
Job Description
Gray Media is seeking an innovative and results-driven Director of YouTube Strategy to lead YouTube content initiatives across local television stations in 115+ markets.
Requirements
Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or related field
5+ years of experience in digital content strategy, with at least 3 years focused specifically on YouTube platform management
Proven track record of growing YouTube channels and increasing audience engagement and revenue
Deep understanding of YouTube analytics, SEO, algorithm optimization and platform best practices
Experience with local news, broadcast journalism, or media organizations strongly preferred
Strong analytical skills with ability to interpret data and translate insights into actionable strategies
Excellent communication and presentation skills with ability to influence stakeholders at all levels
Demonstrated leadership experience managing cross-functional teams and projects
Knowledge of video production, editing and post-production workflows
Understanding of digital advertising, programmatic ad sales and revenue optimization
Benefits
Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
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