DIRECTOR OF YOUTUBE STRATEGY

Gray Local Media, Inc
Atlanta, GA
Category Communications
Job Description
Gray Media is seeking an innovative and results-driven Director of YouTube Strategy to lead YouTube content initiatives across local television stations in 115+ markets.

Requirements

  • Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or related field
  • 5+ years of experience in digital content strategy, with at least 3 years focused specifically on YouTube platform management
  • Proven track record of growing YouTube channels and increasing audience engagement and revenue
  • Deep understanding of YouTube analytics, SEO, algorithm optimization and platform best practices
  • Experience with local news, broadcast journalism, or media organizations strongly preferred
  • Strong analytical skills with ability to interpret data and translate insights into actionable strategies
  • Excellent communication and presentation skills with ability to influence stakeholders at all levels
  • Demonstrated leadership experience managing cross-functional teams and projects
  • Knowledge of video production, editing and post-production workflows
  • Understanding of digital advertising, programmatic ad sales and revenue optimization

Benefits

  • Comprehensive Medical(Rx), Dental, and Vision Coverage
  • Health Savings Account with Company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave benefits
  • Adoption and Surrogacy Benefits
  • 401(k) Plan, including matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
  • Paid Time Off, including Relocation PTO
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