Director, Product Marketing

Build-A-Bear
St. Louis, MO
Category Marketing
Job Description
The Director, Product Marketing is a strategic, customer-obsessed leader responsible for defining go-to-market strategy, crafting compelling product narratives, and driving adoption and engagement across US and UK DTC sites, as well as select global markets.

Requirements

  • Partner with Digital Product lead to shape the end-to-end guest experience strategy
  • Lead cross-functional launch planning, ensuring cohesive storytelling across digital platforms
  • Partner with Marketing to translate brand strategy into high-impact digital execution
  • Own go-to-market decisions, including launch planning, messaging priorities, and tradeoffs
  • Drive fast, iterative execution; balancing speed with rigor in high-visibility moments
  • Synthesize performance data into clear, actionable narratives that drive prioritization and decisions
  • Drive operational excellence by establishing repeatable processes, playbooks, and best practices
  • Expert in digital merchandising and eCommerce best practices
  • Expert in product launch and go-to-market strategy
  • Expert in brand and product storytelling
  • Skilled in customer journey and funnel design
  • Skilled in performance analytics to assess CVR, AOV, and engagement metrics
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