Director, SEO & Generative AI Optimization

Hearst
New York, NY
Category Data Analyst
Job Description
Hearst Magazines is seeking a visionary Director to lead their SEO and Generative AI Optimization (GAIO) efforts. This role combines traditional SEO with cutting-edge AI optimization methodologies, focusing on optimizing Hearst's content for discovery in generative AI platforms like ChatGPT and Google Gemini. Responsibilities include defining and implementing SEO best practices, establishing AI-optimized frameworks, and collaborating across teams to embed AI-driven strategies into the content lifecycle.

Requirements

  • Lead and enhance traditional SEO practices.
  • Define and implement new practices for Generative AI Optimization.
  • Establish frameworks for prompt optimization.
  • Collaborate with editorial and product teams.
  • Stay updated with generative AI and SEO trends.
]]>