Role OverviewJoin the team leading BaBylissPRO's expansion into consumer beauty, building on a professional heritage that has made it a trusted name among barbers and stylists worldwide. As Conair's premium brand, BaBylissPRO is redefining grooming and beauty tools through innovation, design, and superior performance. This is a strategic leadership role: setting vision and direction for the team, with Managers and Coordinators translating that strategy into day-to-day execution.
What You Will Do
Design and lead BaBylissPRO US's social media and social commerce strategy, building a new internal team, setting the brand's social-first strategic direction, and leading BaBylissPRO into social commerce with the 2027 launch of TikTok Shop.
Why It Might Be a Fit
The ideal candidate will have 8+ years in social media, social commerce, or social marketing, with demonstrated expertise on Instagram, TikTok, and YouTube, and experience building/scaling a social team, managing people managers or senior ICs, and launching TikTok Shop or another social commerce platform.
Requirements
- 8+ years in social media, social commerce, or social marketing
- Demonstrated, hands-on expertise on Instagram, TikTok, and YouTube
- Experience building/scaling a social team and managing people managers or senior ICs
- Experience leading influencer marketing strategy and execution
- Experience launching TikTok Shop or another social commerce platform
- Experience partnering with an education, ambassador, or professional/trade community program
Benefits
- Comprehensive Medical, Dental, and Vision plans
- Generous Paid Time Off programs
- Life and Disability Insurance
- FSA, HSA, and Dependent Care FSA programs
- Paid Parental Leave
- 401(k) with Company Match
- Employee Assistance Program (EAP) and Wellness Programs
- Paid Volunteer Time Off
- Complimentary breakfast and lunch in the Stamford office
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