Director, Strategic Partnerships

Butler/Till
City of Rochester, NY
Job Description
Role Overview

The Director, Strategic Partnerships builds and activates a high-impact ecosystem of ad tech, publisher, data, and technology partners to strengthen Butler/Till’s capabilities and competitive position. This role identifies market opportunities and translates them into scalable capabilities and partnership strategies that advance innovation, go-to-market efforts, and enterprise growth.

What You Will Do

Key responsibilities include leading the development, growth, and management of strategic partnerships, owning senior partner relationships, leading negotiation of enterprise-level agreements, evaluating partnership performance and ROI, establishing and implementing partnership frameworks and governance models, translating market trends and client needs into scalable capabilities, and elevating Butler/Till’s presence, credibility, and influence in the marketplace through strategic storytelling and industry engagement.

Why It Might Be a Fit

This role requires a self-starter able to seek new opportunities or projects, and lead from start to finish, with strong written, verbal, and presentation skills, and a proven ability to influence senior stakeholders.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
  • 10+ years of experience in the digital marketing, advertising, and/or media field
  • Experience advancing strategic partnership initiatives at enterprise level (e.g., contract/deal negotiations, new offering rollout)
  • Strong financial acumen and ability to assess ideal investment frameworks, incentives, and ROI of strategic partnerships
  • Proven ability to lead complex, cross-functional initiatives across planning, activation, analytics, and product
  • Grasp new technology and product changes quickly, and identify application to current work
  • Self-starter able to seek new opportunities or projects, and lead from start to finish
  • Strong written, verbal, and presentation skills, with a proven ability to influence senior stakeholders

Benefits

  • ESOP (employee stock ownership plan)
  • Annual bonus
  • Full benefits package
  • Paid time off benefits
  • 100% paid parental leave
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